Studios and agencies in Barcelona
Barcelona is full of architecture, interior design and design studios, and of digital agencies that work with confidential material: competitions, projects not yet announced, campaigns, brand guidelines. Many have already bought a Mac Studio or a GPU workstation to try local AI and left it idle. Installing a model is easy; getting the whole team to use it, with their files and without it breaking, is not.
Meanwhile, the team uses cloud tools with clients’ briefs, each with its own per-user subscription and its own terms on what it does with the data.
A team of agents already working for an agency
For a Barcelona digital agency, we have set up a team of AI agents that builds WordPress Gutenberg blocks following the agency’s methodology. One agent orchestrates the work and assigns tasks; others code each block. Before delivery, each block is rendered, captured section by section and automatically compared with the visual reference. Anything that does not match goes back to the agent to be fixed, and the human team decides what gets published.
The models behind that work run in our own lab, on two clustered NVIDIA DGX Spark units and several RTX GPUs, with no per-token fees.
What it looks like day to day
The architect asks how ventilation was solved in a competition two years ago and gets the project report with the exact paragraph. The designer generates twenty variations of a moodboard on the studio’s machine without uploading the client’s photos. The agency’s account manager starts from a draft proposal in Catalan in the brand’s tone of voice. And overnight, the agents lay out the blocks that the team will review in the morning.
How we deploy it
- Assessment. We look at your workflow, the hardware you already have and which material is confidential. You come away with use cases, an architecture and a fixed proposal.
- Pilot of 2 to 4 weeks. One specific case: project search or a team of agents on a real project. We measure hours saved and quality.
- Production. Roll-out to the whole team, integration with your tools and training to work with agents.
For local brands, copy in Catalan matters: we have expanded our models’ Catalan vocabulary so that writing in Catalan is no slower than in Spanish.
When you don’t need it
If your work does not involve confidential material and cloud tools are enough for you, you don’t need your own server. You may just need training to get more out of what you already pay for.